Predictions: social media and influence marketing trends of 2022

While the creators’ economy has been growing steadily in the last few years, the pandemic has accelerated its growth. The year 2022 is expected to see a rise of creators in this space.
Social Media Creators are about to get leverage, control, political and cultural influence at a level unseen before.

The affordability, accessibility, and ubiquity of creation tools, coupled with the level of global connectivity among individuals is creating an irreversible movement in favor of an over-flow of creativity. It has never been a better time, in the history of mankind, to be a creator. If you like to make things and you want to have a voice, 2022 is the time to be alive.

This guide is a free digital resource designed to help you understand the themes that will drive Social Media in 2022 and how your campaigns may incorporate them.
«Predictions» is full of all the trends that will shape social media and influence marketing this year.

Book in some time with yourself and find fresh ideas, inspiration, and insight to fuel your creativity as we head into the new year.

Checklist :  the social media golden rules of 2022

Use

1. We will like always more content
2. All creators, all influencers
3. Digital advertising will be reinvented
4. To conquer the web culture

Innovations

5. Platforms are innovating
6. The Social Selling market is more mature
7. The Metaverse is unfolding
8. We will all end up using NFTs

Topics

9. Inflation is going to affect purchasing power
10. Brands will (really) have to rally behind a cause
11. Genz will not value their job above everything else