LEAD THECONVERSATION
CTZAR crafts narratives on social media to engage communities into brand cultures.
Your brand is what
people say about you
when you’re not in the
room.
AdvocacyAgency
We design comprehensive social ecosystems by empowering opinion leaders, but also top consumers and employees, to trigger positive conversations about brands.
Backstory
Founded in 2008 between Paris and New York, CTZAR redefined the rules of the communication by modeling and leveraging the most powerful media for brands: word-of-mouth from opinion leaders.
In 12 years of living, CTZAR evolved from the first private network of trendsetters into a leading social communication agency launching international campaigns for top-tier brands.
The Team
More than 30 social media enthusiasts and a unique ecosystem of partners all over the world to implement your international projects.
Our core values
AVANT-GARDE
Innovating constantly in our job, to open up new communication fields for our clients.
PERFORMANCE
Designing thoughtful solutions that generate results and create business value for brands.
CREATIVITY
Bringing the creative minds of our network into one collective to craft powerful narratives for brands.
AUTHENTICITY
Building trust and loyalty between brands and communities.
Labconsulting & studies
By deeply understanding and monitoring social data, insights and emerging trends, CTZAR helps you to generate advocacy for your brand.
Advocacy Strategy
We build the relevant strategy along with the right creative concepts to improve your brand equity and business performance.
Markets Onboarding
We craft detailed guidelines, playbooks and kpis to help your teams all around the world implement your global strategy on local markets and ensure global consistency.
Studies
We help you understand the new social standards and uses.
Training & Workshop
We offer upskilling sessions to improve rapidly social media aptitudes in your organization.
SocialSocial media
& brand content
Our teams combine their avant garde creativity with their accurate knowledge of social media grammars and trends to imagine disruptive social activations but also meaningful content.
Social media management
We conceive & manage your editorial line and social content for your earned, owned and paid media.
Brand content
We imagine engaging content that reflects your brand culture and creates value for your audience.
Influence & PR
We identify and/or manage the best opinion leaders and social talents to generate authentic and positive word-of-mouth.
SellerSocial selling
We build virtuous ecosystems to boost your e-commerce and develop your online sales through social networks and communities.
Editorial
We design editorial bridges between your website and social networks.
New shopping experience
We design virtual shopping experiences that convey real-life emotion.
New consumer journey
We help you get the best out of new social media formats (swipe-up, shops…). We can also imagine new commercial dynamics (influence, community selling…)
Of consumers use social media as the first information provider on brands and products.
Of consumers prefer online shopping.
Of people say they are ready to buy a product featured during a livestream on social media by a brand, celebrity or influencer.
CorpCorporate activation
CTZAR goes beyond products, highlighting how brands tangibly improve peoples' lives and the role they play in society.
Brand Culture
By showcasing your brand culture and initiatives on social media, we help you embolden your company’s voice and become a key player in your industry.
CSR
We elaborate the appropriate plan on social networks to let people know about your CSR commitments.
Employee Advocacy
We help you to rely on your employees to embody and spread your values to the public and your recruitment targets.
.IOinspiring talent
CTZAR.io is a curated network of the most inspiring talents from all over the world. Its wide range of functionalities will help you design the best casting and influence campaigns for your brand.
Identify
The most relevant talents for your brand.
Manage
Your casting and KPI’s.
Track
The results and content of your ambassadors campaigns.
1M+
social talentsMacro, micro, nano. Quantitative and qualitative profile analysis.
Highly
engagingIn both social networks and real life
34+
CitiesInternational since our creation in 2008 our network lives all over the world. 70% of our campaigns are global.
Brands &Sectors
Social activations and campaigns per year.
Operating over 5 continents.
Brands
- ALFA ROMEO
- BOBBI BROWN
- BOLLINGER
- BUDWEISER
- CHANTELLE
- CHLOÉ
- CHRISTIAN LOUBOUTIN
- CORONA
- DANONE
- DEGRENNE
- DIOR
- ESTÉE LAUDER
- FULSAP
- GIVENCHY
- JACK DANIEL’S
- LA ROCHE POSAY
- LE BON MARCHÉ
- LEVI'S
- LONGCHAMP
- PLAYSTATION
- POIRAY
- SAMSUNG
- SFR
- TAG HEUER
Sectors
- LUXURY GOODS
- FASHION
- COSMETICS
- SPORTS
- BEVERAGE
- AUTOMOTIVE
- TECH
- TRAVEL
- CSR
- VIDEO GAMES
- CULTURE
- WINE AND SPIRITS
- ENERGY
- FOOD