Don't Make Ads, Make TikToks

With more than 1.65 billion downloads, TikTok is today the 2nd most downloaded application in the world (excluding video gaming), if it remains behind Whatsapp it now precedes Messenger.
More than 800 million people use it every month around the world, including 4 million of French people.

The reason of this success story ? Creators.

Creators are the heart and soul of TikTok’s global community, it helps make TikTok entertaining and inspiring while encouraging others to join in and express their own creativity.

Morgan Presley is a short form comedy content creator who rose to fame on TikTok when she parodied Gucci fashion stylings. More than 2.9 million people are now following her on the platform.

Kane Caples is a rare popular skater who deviates from conventional aesthetics,. As a bold voice of the queer community, they re living their truth unbeholden to traditional ideas of what a skater should be.

Charlotte Palermino uses her TikTok to investigate an array of skincare products while also debunking common myths and embedded narratives in the beauty space, especially around pricing and transparency. Her content, which really took off in lockdown in March 2020, is well-researched and informative, and provides her audience with an engaging format to learn about the technical side of skincare.

Jessie Jacobson creates content that shows followers how to reuse kitchen waste to germinate new plants.
Focusing on sustainability circularity, Jessie shows people how to grow simple plants they can eat or use around their homes. Along with helping followers to become more self-sufficient, Jessie also shows what fruits, vegetables and even grains (often unexpectedly) look like while they’re growing naturally.

Remi Bader has more than 800,000 subscribers addicted to its «hauls» on TikTok. She buys clothes that don’t look like on models, even by copying their posture! And it gives hilarious bodypositive videos that question what a really big size is.