To help brands better connect with audiences around the world, CTZAR presents its Tribes Guide, an introduction to credibly join social media communities and understand how those influential groups shape consumer behavior.
Discover our Tribes guide on instagram
Who?
The promise of an “afterworld” that is fairer, more respectful of the environment or even more inclusive has encouraged the emergence of new generations of artists ready to be the voice of social struggles in the era of globalization. They are both whistleblowers and change makers, they use their arts to express their commitments and advance common causes. They have the capacity to mobilize young generations on societal issues and to transmit their values in an authentic way. They aim to regain control of their destiny and build a better world in their image.
Their goal is to inspire future generations.
Selected Topic
#Brandvalues
In an era of diversifying populations, and with social media empowering more people to find a voice, people may trust genuine and creative profiles that have the ability to provide tangible evidence of brand commitments in terms of inclusivity, sustainability, empowerment
The Artivists can connect people and brands to make a concerted effort to seek out positivity, fueling a collective momentum working towards a future built on optimism.
Profiles to consider and target
@samueldesaboia
São Paulo-based artist. His work is highly political, documenting the Afro-Brazilian queer experience.
@hickduarte
Photographer and videographer using his work to dispel the stereotypes of Brazil and instead capture the true essence of the nation and its people.
@alonglastname
Founder and CEO of The Leading Strand, an organization that explores the power of discovery and human ingenuity. Inform,inspire and challenge people to reexamine their beliefs, truly understand someone else’s perspective, and consider what a better world could look like.
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