From fans to customers : How to sell premium content
For some time now, new platforms and social networks have been offering to users a subscription-based content service. On the one hand, this new business model – inspired by the relationship between the craftsman and its customer, or between a medium and its audience – allows content creators to bring their passion to the next level by directly monetizing an exclusive access to digital content. On the other hand, this tool offers the possibility to communities to directly support a project and its creator.While the concept has been widely promoted by Onlyfans, the NSFW counterpart of Instagram, other platforms with less provocative content such as Patreon have also embraced the trend. Among social network giants, Twitter just announced the launch a « Super follow » service, and Youtube also got its own « join » button that enables you to sponsor a creator.If you’re wondering how to bring the paywall down, here are our 5 tips to turn your community into true patrons.
In order to redirect the maximum number of people to paid content, it is essential to to rely on several platforms. Indeed, they have the ability to bring people together and establish a dialogue about your content. They can also provide information and trigger the desire to participate in your journey.
Maintaining the culture of exclusivity
If you don’t share everything everywhere, it doesn’t prevent you from talking about it with everyone. In the FOMO (fear of missing out) era, communities may experience frustration if they feel that History is being written without them. In order to get them involved, it is crucial to maintain this feeling that something is missing in their relationship with the creator.
Building an emotional bond with your community
Conversely, it is important to convey the idea that things are made possible by fans only. Since it is their commitment that allows the story to unfold, it is essential to engage your community in a human and collective journey.
Collaborating with other creators
Offering content created jointly with other identified personalities allows you to reach out to new communities and amplify the scope of your action.
Expanding your ambassadors
Multiplying interactions with communities will enable you to build special moments dedicated to the collective. By positioning yourself as one voice among all the voices of the community, you create a sense of belonging and show that you value each and every follower, who will in turn extend the reach of your community within their respective circles.