Social Media updates you need to know : September
Facebook, Instagram, WeChat, TikTok, Twitter… Platforms have not run out of innovative ideas this summer. And these new features will have a very quick impact on the way we interact with brands on a daily basis.
Instagram removing the Swipe Up feature from stories
The “Swipe Up” feature used in Instagram Stories will be replaced in September by a customizable sticker.
The platform points out that this new feature will “streamline the Story creation experience” and provide better “creative control.” This evolution intends to better address the users’ needs and should be kept available only to people with more than 10,000 followers.
TikTok developing its own tool native for creating augmented reality filters
The platform may soon allow designers and developers to create their own augmented reality filters on the social network.
Already available for early birds on the “Effect House” website, the TikTok Effect Studio is a tool that allows the platform to meet the growing demand of brands, who are eager to offer more interactivity and creativity to users. Combined with the integrated shopping features, this could enable the social network to become the essential part of any digital strategy. Note that access to the beta version is currently restricted to certain countries and to experienced creators in the matter.
The platform has not yet announced a launch date.
Snapchat Trends: a business tool to identify trends and topics that drive communities
In order to help brands to quickly target the most popular themes of the moment, Snapchat has just launched Snapchat Trends. Snapchat Trends highlights the most popular topics shared by communities in public and personal stories. Analyzing user behaviors, Snap is able to provide a whole new level of insight with regards to the platform’s organic discussions – by looking at discussion topics and showcasing popular Snaps to illustrate each trend. Snapchat Trends is a tool that will give valuable insights when it comes to product positioning and campaign design.
#TwitterTrends: conversation trends in France
People connect on Twitter to talk about what matters to them.Hundreds of millions of Tweets are posted on the platform every day. Entertainment, news, sports,fashion – you name it. The latest study conducted by Twitter analyzes carefully all these conversations and unveils very clearly the evolution of cultural trends that shape our society.To decipher these trends, the platform analyzed billions of Tweets worldwide and then narrowed its analysis to France over a 2-year period (between March 2019 and March 2021).The Twitter Trends report identifies 6 main trends and offers many insights about the most discussed topics – thus undoubtedly helping brands stay ahead of the curve.
• Well-being before anything: taking care of yourself and others.
• All creators: creation within everyone’s reach.
• Inspiration, Exploration : to be fascinated by everything that surrounds us.
• Our Planet : from global awareness to individual action
• My connected life : when connected means useful
• My Identity : fostering authentic self-expression
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