What's New on Social Media: November update
The rush for the holiday shopping season has been announced and social selling will be everywhere with daily live shopping experiences on social media platforms.Update of the latest innovations and features that will always facilitate connections between brands and users.
Platform users can purchase products directly from a TikTok profile: via its TikTok storefront or via its e-commerce site.
This new feature was made possible following the merger of the Chinese platform with Shopify, an online trading platform. The transaction is finalized by the payment step on Shopify.
With Collabs, users will be able to co-author Instagram feed posts and Reels – opening up an entirely new way to reach new audiences.
This new feature will inspire a rise in collaborations within the creator community, especially for educational content that drives positive change. For brands, the Collabs feature opens up a new way to partner with influencers, gain social clout by association, and reach engaged communities. However, paid partnerships will still need to be appropriately disclosed according to regulatory guidelines, even when using Collabs.
Instagram boosted posts can now direct customers to WhatsApp
Want to drive customers to connect with you on whatever platform they prefer, including WhatsApp? Now you can. You can add a WhatsApp CTA button to your Instagram profile that, when clicked, will open the app so users can message you there directly. You can connect your Instagram account with your business’s WhatsApp account just by adding the WhatsApp business number to your Instagram account in the app’s settings. The goal is to create a more seamless experience for users, giving them the opportunity to engage with brands and advertisers where they’re most likely to do so. Many customers, after all, still prefer to communicate with brands over WhatsApp instead of Instagram direct. Giving them that option can lead to more conversions.
Instagram is now letting people post on desktop
The social network is finally allowing folks to post photos and videos through a browser rather than relying on the phone app.Sharing a photo or a video under one minute on Instagram from the desktop can be done by navigating to the Instagram website and signing into an account. From there, click on the “+” button in the top right corner of the webpage and select photos from your computer. Filters, captions, and location tags can be added.
Paid subscriptions on Instagram?
Instagram would like to offer paid subscriptions to support content creators on its platform. New in-app purchases appeared in the US App Store in early November. Named “Instagram Subscriptions” or “Instagram Badge”, these options offer prices ranging from $0.99 to $4.99, suggesting that Instagram could soon announce the deployment of a new feature. After the launch of SuperFollows on Twitter, TikTok, Snapchat, Pinterest or YouTube would also work in this direction.
Facebook launches Reels in the US
Instagram Reels have become wildly popular over the last year, generating higher engagement rates than most other content formats on the platform. And now, Reels have arrived to Facebook on Android and iOS for US users. Reels are full-screen vertical videos you can create in-app that typically incorporate music or audio clips. Users can engage with the content by liking, sharing, or commenting.
Douyin five-second breaks
In China, TikTok’s equivalent, Douyin, has just introduced a mandatory pause for its users, five-second breaks will be inserted in the feed of Douyin users. The goal is to reduce screen time while calming the heat of Beijing, which is increasingly targeting addictive online behaviour.
LinkedIn announces new Company Pages tools to enhance brands’employee advocacy and branding.
LinkedIn announced new features for Company Pages.
Now, brands can:
.List whether their employees’ place of work is ‘remote’, ‘hybrid’ or ‘on-site’.
.Use new customizable analytics to benchmark LinkedIn pages against competitors.
.Utilize an updated My Company feature to help communicate with their employees.
These updates allow users to easily curate content from their page feed to the My Company Tab with the simple click of a button.
Employees will be notified as soon as new content is curated and drop them right into the re-sharing experience, so they know exactly how they can help amplify brand’s messages.
Updates also show employees how their re-share matters, with a dynamic visualization of the content that others at the organization are sharing.
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