How to work with Pets on Social Media ?

Since the inception of social media, we have witnessed that influence comes in many shapes, sizes and species.
Studies have shown that consumers are “attracted to, and fascinated by animals’ and that ‘most people find animals captivating”, it explains why we spend a lot of time staring at these cuties.

On social media, a post by an animal creates 5 to 6 times more interactions than a one shared by a human.
Because pets provide a simply and truly storytelling with a high potential of feel good shareable content, they offer brands the opportunity to connect emotionally to a large audience.

Thanks to their neutral identity, pets can promote any product directly or indirectly if it’s related to their world (from pet accessories to ethical beauty products or environmental issues).
But working with animals requires special attention to ensure that they are respected and protected. Behind the promise of a great exposure, dishonest owners can neglect the welfare of the animal, these behaviors can bounce back on the image of the brand if communities are aware of it.

To promote a collection of wedding rings, Zales, the jewelry retail stores invites you to watch the season premiere of Furever Love, a dating show in which Vera Wang’s single and fabulous Pomeranian Lola looks for love. The spot presents the show as “the kind of drama we’ve all been begging for,” from the top of the fashion kingdom, Vera Wang’s dog Lola is on a hunt for her perfect match. The voiceover says there will be tales of love, tales of adventure, tales of seduction, and just tails in general.

TikTok has really hit the nail on the head when it comes to “feel-good” and engaging content. There’s no surprise that pet influencers have a big presence on this booming platform.